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Small Bouquets

Felted Natural Soap

Home Decor: Felt Ball Garland

Felt Succulents

Felt Cactus

Wedding Bouquets

Simply for Love, as the name implies is created with love for your loved ones.


“Life gets a little busy and pressured sometimes, where we all needed that extra lift to get us through the day”. Simply for Love brings the warmth of love by offering handmade, unique and practical goodies that are inspired by colours, patterns and life.


Founded and run by three sisters, Simply for Love specialises in bespoke felt creations for everyday wear, home decor, weddings and felted natural soaps; featured in Young Parents magazine (April 2015), Berita Harian (SG) and Berita Harian (Malaysia), Lifestyle and Weddings Magazine (Sept 2015).


Started one day (2011) when Salinah's son was taking his afternoon nap and she felt bored. Through her passion in crafts, Simply for Love was born, supported by her youngest sister, Aisah. What started from a hobby in hopes of getting some part-time income, the business grew organically over the years. Salehah joined them in 2015.


The sisters are Local Etsy team captains for Etsy Craftivist SG and hosted the annual Etsy Craft Parties from 2013-2016. Salinah and Nuraisah went to Amsterdam in October 2015 for the European Etsy Captains' Summit, meeting the CEO, Chad Dickerson, Etsy management team and over 60 Etsy team captains from all of Europe.


In 2016 and 2017, they attended the APAC Etsy Captains Summit in Melbourne and Brisbane respectively and networked with all of Australian and SEA Etsy team captains.


The sisters are the brain and braun for the Inaugural Etsy Made Local in Singapore in 2016 and are planning the annual Christmas market in November 2017 with the support of


If you are an Etsy Seller based in Singapore, join their team on Facebook

They are looking for sellers to join them for the Etsy Popup event in Singapore.

Sponsored prizes for NUS Pesta Pantun 2016 - gift vouchers and felted soaps

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Play Me, I'm Yours - An international street piano project launched on 13 March 2016 in Singapore. We worked with The Playtent and Beyond Social Services & painted a donated piano.

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Participated in World Autism Day Mini Carnival at The Art Faculty

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Christmas Market with a bit more fun at Capitol Piazza

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Sponsored 66 felt card holder keychains for Pasir Ris East YEC Project Smile

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Presenting a certificate for our crafters and volunteers (Makers Fest SG50) October 2015

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Etsy European Team Captains' Summit in Amsterdam. September 2015

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The only vendor from Singapore to

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Etsy Craft Party 2015 with over 90 participants, and a waiting list.

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In order to grow and learn, the sisters keep themselves busy in various events and activities in Singapore, Malaysia and all the way to Europe!


In addition to the annual Etsy craft parties hosted for the local Singapore community as a non-profit, the sisters also embodied crafting for a good cause. In their two years of business, Simply for Love have supported in kinds and gift vouchers to Temasek Polytechnic (Voidfest 2015), Project Smile (Pasir Ris YEC 2015), NTU (Coming Home 2016), NUS (Pesta Pantun 2016) and Play Me, I’m Yours 2016.


They hope to spread the love for handmade through quality and unique creations, workshops and providing a helping hand to fellow handmade entrepreneurs in Singapore. Ultimately, they wish to bring back the joy of hand making among the young generation in Singapore.






They believe that you cannot stop moving to grow and spread your wings. If you are a retailer or a fellow designer or crafter, we are open for collaboration.


To be our stockist (local & international), please contact us at


In the meantime, add them on INSTAGRAM & FACEBOOK and join our mailing list below to be in the know on latest events, craft workshops and promotions that we run.







Their products are made of premium felt from US and UK, as they believe in giving highly useful and meaningful gifts, indulging in products that their customers can enjoy for a long time while providing the best value and shopping experience for them. What the customers get are unique, exclusive and made-to-order.

The mini monster felted soap is a bar of all-natural soap, made with essential oils

and shea butter, that is felted in 100% wool. The designs on the soaps are mostly different and unique making them perfect as gifts for both children and adults who care about what they put on their skin.

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